GEOFF LOUW - ART DIRECTORS PORTFOLIO

A campaign done for The Sharks rugby team. This was while I was an art director at TBWA Hunt Lascaris, an advertising agency in Durban. The "look" was already set when I started work. My job was to come up with words and pics to promote sales of shirts, caps, etc, and season-tickets.

Also included is a start of season ad intended to build excitement among fans.

Work marked with a (*) was done as a team member. For instance I came up with the "Snappy" headline above, while a copy writer came up with the visual.