GEOFF LOUW - ART DIRECTORS PORTFOLIO

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POSTER / MAILER - Centre was die-cut. Size A1.
This was also done at Hunt Lascaris, one of SA's most well-known advertising agencies. This was one of the country's first sports marketing campaigns for a single team. The poster was rolled up in a cardboard tube and mailed to existing season-ticket holders, to get them to renew their season tickets.
(* - art direction, layout, production)