ABOVE THE LINE ADVERTISING CAMPAIGN - THE SHARKS

Above The Line advertising campaign for a sports team - Valentines Day ad

An Above The Line campaign done for The Sharks rugby team. This was done while I was an Art Director at TBWA Hunt Lascaris, a well-known South African ad agency. The "look" was already set when I started work. My job was to come up with words and images to promote sales of shirts, caps, etc, and season-tickets. Also included is a start of season ad intended to build excitement among fans.

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