A BELOW THE LINE ADVERTISING CAMPAIGN

Example of a Below The Line advertising campaign. It was for a graphic design company / ad agency in Durban. Their logo was the blue dog - all the concepts centred around it.

These are just some of the items produced. Included in the project were post cards, brochure, posters, design "menus" and gifts for prospective clients. They were all put in the bag to give to clients.