ART DIRECTOR'S PORTFOLIO - MAGAZINE ADVERT

This ad was designed to advertise the island of Mauritius as a safe place to invest. If companies from Europe, the Far East or Australia want to export goods to Africa, there are many advantages to setting up in Mauritius. They've got more assurance of getting paid. There are tax breaks, cheap labour and a stable government. The client helps them set up light industry (eg, bulk-breaking). This advert was part of a successful pitch. Ad agency: Ogilvy Mauritius.