GEOFF LOUW - ADVERTISING AND DESIGN BRIEF and PROCESS

PROCESS

CREATIVE BRIEF

This brief will give me a clearer idea of what you're after, so that we can work together more effectively. Please fill in as much as possible - I'll get back to you with questions and a quote.

Your Name

Your Email Address

Your Phone number

GENERAL REQUIREMENTS

DETAILED BRIEF

What product / service do you want to publicize?

Why specifically do you want to publicise it?

What is your target market?

What is the SINGLE-MINDED message that you want to get across?

Why should your target market accept this?

What emotional tone / vibe is appropriate?

Mandatory elements to be included:

Other relevant info (eg sizes, full colour / black & white)

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Note: All work is done according to my standard TERMS OF SERVICE...

GEOFF LOUW

ADVERTISING - DESIGN - ILLUSTRATION

EXPLORE THIS SITE:


GRAPHIC DESIGNERS My home page, containing an intro and work done as a graphic designer and in advertising agencies. GRAPHIC DESIGNERS PORTFOLIO Samples of logo design, trade show stand, corporate invitation and company stationery . BROCHURE DESIGNER View design work done on a freelance basis. ANNUAL REPORT DESIGN Here you can see poster and Annual Reports that I've done. ILLUSTRATORS PORTFOLIO Vector graphics, airbrushed logos, mural paintings and other work done as a graphic artist. CARTOONIST Animal cartoons and people that I've drawn. CARTOON STRIP My comic strip that I do on a more or less regular basis, including an animated Flash film and e book. ADVERTISING AGENCIES WORK Magazine and newspaper ads done in Above The Line ad agencies in Johannesburg, Cape Town and Mauritius. MORE AD AGENCY STUFF More examples of advertising. Includes newspaper ads for companies such as Yamaha and Nestle. ADVERTISING CAMPAIGN This page contains ads done in South Africa. It includes a campaign which was done while working for agencies. Also ads done as a freelance consultant. WEBSITE DESIGNERS PORTFOLIO A website which I designed for a youth hostel. The design had Flash animations, brochure and map downloads. A search engine campaign was part of the job. FLASH GRAPHICS Advertising banners for the website. Also animated gifs and postcard designs. SEO Search Engine Optimization results for the site. This job led to an increase in bookings for the client. WEBSITE DESIGN A web design for a South African tourism place. The theme of the back packers is Tolkien-ish. The web graphics had to reflect this. Also includes copy writing and basic search engine optimization.			FLASH WEBSITE A Flash website for an company that designs and makes bullet proof vests and helmets. WEBSITE BANNERS More graphic design for the same client . Included is one for a trade show display. GRAPHIC DESIGN FOR WEB Another graphics rich Flash design. I tried to do better advertising than is usually done for places like this. FLASH DESIGN More pages from the web site. HTML WEBSITE DESIGN A design project for a backpackers on the Wild Coast, South Africa. ABOVE THE LINE ADVERTISING An Above The Line advertising campaign that I did while working for an ad agency in Durban, SA. It was for The Sharks team, and was one of the first sports marketing campaigns in South Africa. ADVERTISING A full page press ad to announce the season's games. POSTER DESIGN This was part of the job for the advertising agency. BELOW THE LINE ADVERTISING A design project for a graphic design studio. POSTER DESIGN This poster was part of the same campaign for the graphic design company. BROCHURE DESIGN A brochure for the company. PHOTO RETOUCHING Some examples of the many photos that I've worked on. Retouched Photos More retouched and restored pics. ADVERTISING, GRAPHIC DESIGN AND ILLUSTRATION Recent work, including magazine ad, trade show stand and illustration. Recent Website and Logo Design More examples of recent work. MORE GRAPHIC DESIGNERS Introducing other designers and art directors portfolios to The Ad Man. Graphic Design Jobs How to join The Ad Man.

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