GEOFF LOUW - GRAPHICS DESIGN

Logo, folder and brochure - a design project for a Cape Town real estate agent.

A brochure design for a property developer in Florida, USA. It included a chocolate box (with a tray of real chocolates as gifts for buyers).

Poster design proposals for a US Army tank training centre. This was done through a military supplier
who outsourced the work to freelance graphic designers.

 

|  LOGO DESIGN & OTHER GRAPHICS   BROCHURE & POSTER DESIGN  |  ANNUAL REPORT AND OTHER DESIGN  |

 

CREATIVE GRAPHIC DESIGN

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If my work is somewhat different from that of other graphic designers, it is because I've been drawing funny little pictures since an early age. Few designers can actually draw - a pity for them, because it's a valuable and always-interesting skill. The whole world loves someone who can draw, as one of my college lecturers said. The famous graphic designer Neville Brody said something to the effect that design is based on drawing skills. Design is an arty thing, with technical and commercial bits thrown in. My first job was as an assistant story board artist at J Walter Thompson in Johannesburg. For several years, almost all I did was put my head down and concentrate hard on drawing pictures, and trying to improve the quality of my line. I often did this for 12 hours a day or more, under lots of pressure. I really just had to develop to improve my salary, and I like to think that my work has retained a certain illustrative quality as a result.

I'm happy to be a freelancer now, especially with the way I work. My website appears on Google, Yahoo and Bing and gets me clients without me having to go out and find them. I still find this a constant source of amazement. I work on a laptop from anywhere, and have done quite a bit of travelling while working. I've made it as far as Malawi, an adventurous experience. Drawing cartoons for a client in Johannesburg while sitting on the beach of Lake Malawi had a real Wild Blue Yonder feel to it. It made me feel that life is really good! Maybe the work benefited as a result (I think so anyway!). Perhaps I'll do more travelling in the future. At any rate the freedom of being able to do so, versus being chained to a desk in an office with a boss, and with colleagues who I often couldn't stand, while living an essentially boring life, is very cool. I am so glad that I've escaped the office and the Office Monster, that thing that lives in the hearts of tie-wearers (thanks, Google!). That's enough about me - enjoy the rest of my portfolio!

 

 

 

GEOFF LOUW

 ADVERTISING - DESIGN - ILLUSTRATION

| HOME | CV / RESUME  | PORTFOLIO PDF | TERMS OF SERVICE | CREATIVE BRIEF  | CONTACT ME |

 

 

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EXPLORE THIS SITE:

GRAPHIC DESIGN My home page, containing an intro and work done as a graphic designer and in advertising agencies. GRAPHIC DESIGNERS PORTFOLIO Samples of logo design, trade show stand, corporate invitation and company stationery. GRAPHIC DESIGN - BROCHURES View design work done on a freelance basis. ANNUAL REPORT DESIGN Here you can see poster and Annual Reports that I've done. ILLUSTRATORS Illustrations, airbrushed logos, and other work done as a graphic artist. CARTOONISTS Animal cartoons and people that I've drawn. CARTOON STRIP My comic strip that I do on a more or less regular basis, including an animated Flash film and e book. ADVERTISING AGENCIES WORK Magazine and newspaper ads done in Above The Line ad agencies in Johannesburg, Cape Town and Mauritius. AD AGENCY More examples of advertising. Includes newspaper ads for companies such as Yamaha and Nestle. ADVERTISING CAMPAIGN This page contains ads done in South Africa. It includes a campaign which was done while working for agencies. Also ads done as a freelance consultant. WEBSITE DESIGNERS PORTFOLIO A website which I designed for a youth hostel. The design had Flash animations, brochure and map downloads. A search engine campaign was part of the job. FLASH GRAPHICS / WEB DESIGN Advertising banners for the website. Also animated gifs and postcard designs. SEO Search Engine Optimization results for the site. This job led to an increase in bookings for the client. WEBSITE DESIGN A web design for a South African tourism place. The theme of the back packers is Tolkien-ish. The web graphics had to reflect this. Also includes copy writing and basic search engine optimization.			FLASH WEBSITE A Flash website for an company that designs and makes bullet proof vests and helmets. FLASH ANIMATION More graphic design for the same client . Included is one for a trade show display. GRAPHICS DESIGN Another graphics rich Flash design. I tried to do better advertising than is usually done for places like this. FLASH DESIGN More pages from the web site. HTML WEBSITE DESIGN A design project for a backpackers on the Wild Coast, South Africa. ABOVE THE LINE ADVERTISING An Above The Line campaign. This was for an advertising agency in Durban, SA. It was for The Sharks team, and was one of the first sports marketing campaigns in the country. ADVERT A full page press ad to announce the season's games. POSTER DESIGN This was part of the job for the advertising agency. BELOW THE LINE ADVERTISING A design campaign to advertise a graphic design studio in Durban. POSTER DESIGN This poster was part of the same campaign for the graphic design company. BROCHURE DESIGN A brochure for the company. PHOTO RETOUCHING Some examples of the many photos that I've worked on. Retouched Photos More retouched and restored pics. ADVERTISING, GRAPHIC DESIGN AND ILLUSTRATION Recent work, including magazine ad, trade show stand and illustration. Recent Website and Logo Design More examples of recent work. MORE GRAPHIC DESIGNERS Introducing other designers and art directors portfolios to The Ad Man. Graphic Design Jobs How to join The Ad Man.

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