Graphic Designers Portfolio - Logo, Letterhead and invitation design

LOGO DESIGN & OTHER GRAPHICS | BROCHURE & POSTER DESIGN | ANNUAL REPORT AND OTHER DESIGN |

DESIGNING GRAPHICS

My background is as an Art Director. My my job was to come up with ideas for ads all day. As a result, my design work is more ideas oriented than most. I'm quite happy about this now. At the time I didn't always enjoy working for ad agencies. Even on the tropical island of Mauritius, where I spent 3 years.

The island thing had a marked effect on on my thinking. It wasn't like the brochures make out. It's a thriving, busy place with low budgets, a high cost of living. And thus high volumes of work. Much more than I'd had to cope with before, in fact. There was a lot of competition for clients. The emphasis was on selling rather than awards. The ads actually had to work for the clients. I hadn't had to consider this until then! So I had to learn to work a lot more, and more quickly than I'd had to in the ivory towers of Johannesburg. But I still had to keep my portfolio to an acceptable creative standard. I knew that eventually I'd have to go back to SA and find a job.

Starting out in top ad agencies like JWT and FCB had a good effect on my work. I was trained by award winning Art Directors and copywriters. Graphic designers' or Art Directors' training only really starts once they leave college. Working for big corporate clients like BA, Bic and Ford, I was under a lot of pressure to develop. I simply had to perform to a world-class standard in order to earn my salary. I ended up with a nice portfolio as a result. Having my ads shown all over the world also made me unafraid to take on work from any company, no matter how big. [ MORE... ]

GEOFF LOUW

ADVERTISING - DESIGN - ILLUSTRATION

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ADVERTISING AGENCY My home page. Advertising agency work and graphic design portfolio. LOGO DESIGN Samples of logo design, trade show stand, corporate invitation and company stationery GRAPHIC DESIGN - BROCHURES View design work done on a freelance basis. ANNUAL REPORT DESIGNER Here you can see poster and Annual Reports that I've done. ILLUSTRATORS Vector graphics, airbrushed logos, mural paintings and other work done as a graphic artist. CARTOONIST Animal cartoons and people that I've drawn. CARTOON STRIP My comic strip that I do on a more or less regular basis. Includes an animated Flash film and e book. ADVERTISING AGENCIES WORK Magazine and newspaper ads done in Above The Line ad agencies in Johannesburg, Cape Town and Mauritius. AD AGENCY More examples of advertising. Includes newspaper ads for companies such as Yamaha and Nestle. ADVERTISING CAMPAIGN This page contains ads done in South Africa. It includes a campaign which was done while working for agencies. Also ads done as a freelance consultant. WEBSITE DESIGNERS PORTFOLIO A website which I designed for a youth hostel. The design had Flash animations, brochure and map downloads. A search engine campaign was part of the job. FLASH GRAPHICS / WEB DESIGN Advertising banners for the website. Also animated gifs and postcard designs. SEO Search Engine Optimization results for the site. This job led to an increase in bookings for the client. WEBSITE DESIGN A web design for a South African tourism place. The theme of the back packers is Tolkien-ish. The web graphics had to reflect this. Also includes copy writing and basic search engine optimization.			FLASH WEBSITE A Flash website for an company that designs and makes bullet proof vests and helmets. WEBSITE BANNERS More graphic design for the same client . Included is one for a trade show display. GRAPHIC DESIGN FOR WEB Another graphics rich Flash design. I tried to do better advertising than is usually done for places like this. FLASH DESIGN More pages from the web site. HTML WEBSITE DESIGN A web design project for a backpackers. I had to make the place look fun! ABOVE THE LINE ADVERTISING An Above The Line advertising campaign that I did while working for an ad agency in Durban, SA. It was for The Sharks team, and was one of the first sports marketing campaigns in South Africa. PRINT ADVERTISING A full page press ad to announce the season's games. POSTER DESIGN This was part of the job for the advertising agency. BELOW THE LINE ADVERTISING A design campaign to advertise a graphic design studio in Durban. GRAPHIC DESIGN COMPANIES This was part of the same campaign for the graphics company. BROCHURE DESIGN A brochure for the company. PHOTO RETOUCHING Some examples of the many photos that I've worked on. Retouched Photos More retouched and restored pics. ADVERTISING, GRAPHIC DESIGN AND ILLUSTRATION Recent work, including magazine ad, trade show stand and illustration. Recent Website and Logo Design More examples of recent work. MORE GRAPHIC DESIGNERS Introducing other designers and art directors portfolios to The Ad Man. Graphic Design Jobs How to join The Ad Man.

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GEOFF LOUW - GRAPHIC DESIGNERS PORTFOLIO

DESIGNING GRAPHICS