CREATIVE BRIEF

Your Name

Your Email Address

Your Phone number

GENERAL REQUIREMENTS / BACKGROUND INFO

DETAILED BRIEF

This brief will give me a clearer idea of what you're after, so that we can work together more effectively.
Please fill in as much as possible - I'll get back to you with questions and/or a quote.

1. What product / service do you want to advertise?

2. Why specifically do you want to advertise it?

3. What is your target market?

4. What is the SINGLE-MINDED message that you want to get across?

5. Why should your target market accept this?

6. What emotional tone / vibe is appropriate?

7. Mandatory elements to be included:
example: Existing Papa Joe's logo, photos of pizzas

8. Other relevant info (eg type of work, sizes, full colour / black & white)
example: A1-size posters, full colour

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