Web Design - Flash Animation - SEO - Map Design

Fun design Website Web site for tourism Fun Postcards Surfer site Design

Surfing is one of the main attractions, and a surf report was included - this UPDATES automatically every day. Other features of the site included automatic TRANSLATIONS into several languages (these are visible on search engines, so for instance a German could search for "SURFENDE LEKTION " and still find the site), an integrated GOOGLE MAP, as well as links to SOCIAL NETWORKING sites such as Facebook and Youtube.

TRADITIONAL MEDIA items included 2 brochures, an ad, and posters to stick up around the hostel to advertise tours and daytrips - and to use as flyers for distribution around the well-developed backpacking network.

Also included was an E-POSTCARD, which guests could email to friends and family. The Coffee Shack has an extensive library of photos sent in by guests, and the best of these were used in the postcard. The thinking was that the more branded items that get sent out to the world, the better.

Overall, the communications objective was to make the place look so exciting and like so much fun that website visitors couldn't wanted to get there. That, and its Google rankings, appears to have worked, in the year after its website became highly-ranked on Google, the Coffee Shack reportedly had a tremendous increase in visitors, and their competitors were complaining about a serious drop in business. The design had to stand out in people's memories amongst the many tourism websites that they look at when planning their holidays, so I tried to make the site as much of a visual experience as possible - it is more colourful than most, and has many more pictures. The images are also much bigger, so that viewers get the message straight away without having to click on small images before seeing larger ones, as is usually the case. Despite the number and sizes of the images, the website loads quickly and smoothly (especially with broadband connections in the US, Europe, Australia and South Africa, where the target market comes from).

WEB SITE DESIGN

THE COFFEE SHACK

| COFFEE SHACK 1 COFFEE SHACK 2 | SEARCH ENGINE OPTIMISATION RESULTS | VIEW THE SITE |

GEOFF LOUW

ADVERTISING - DESIGN - ILLUSTRATION

EXPLORE THIS SITE:


AD AGENCIES My home page, containing an intro and work done as a graphic designer and in advertising agencies. LOGO DESIGN Samples of logo design, trade show stand, corporate invitation and company stationery CORPORATE BROCHURE DESIGN View design work done on a freelance basis. ANNUAL REPORT DESIGNER Here you can see poster and Annual Reports that I've done. FREELANCE ILLUSTRATOR Graphic art and illustration. I started my career in advertising as a storyboard artist. I like drawing, and still do a lot of it. CARTOONIST Animal cartoons and people that I've drawn. CARTOON STRIP My comic strip that I do on a more or less regular basis, including an animated Flash film and e book. ADVERTISING AGENCIES WORK Magazine and newspaper ads done in Above The Line ad agencies in Johannesburg, Cape Town and Mauritius. AD AGENCY More examples of advertising. Includes newspaper ads for companies such as Yamaha and Nestle. ADVERTISING This page contains ads done in South Africa. It includes a campaign which was done while working for agencies. Also ads done as a freelance consultant. WEBSITE DESIGNERS PORTFOLIO A website which I designed for a youth hostel. The design had Flash animations, brochure and map downloads. A search engine campaign was part of the job. WEB DESIGN Advertising banners for the website. Also animated gifs and postcard designs. SEO Search Engine Optimization results for the site. This job led to an increase in bookings for the client. WEBSITE DESIGN A web design for a South African tourism place. The theme of the back packers is Tolkien-ish. The web graphics had to reflect this. Also includes copy writing and basic search engine optimization.			FLASH WEBSITE A Flash website for an company that designs and makes bullet proof vests and helmets. ONLINE ADVERTISING More graphic design for the same client . Included is one for a trade show display. WEB GRAPHICS Another graphics rich Flash design. I tried to do better advertising than is usually done for places like this. FLASH DESIGN More pages from the web site. WEBSITE LOOK & FEEL A design project for a backpackers on the Wild Coast, South Africa. ABOVE THE LINE ADVERTISING An Above The Line campaign. This was for an advertising agency in Durban, SA. It was for The Sharks team, and was one of the first sports campaigns in South Africa. AGENCY A full page press ad to announce the season's games. POSTER DESIGN This was part of the job for the advertising agency. BELOW THE LINE ADVERTISING A design campaign to advertise a graphic design studio in Durban. GRAPHIC DESIGN COMPANIES This poster was part of the same company's promotional campaign. BROCHURE DESIGN A brochure for the company. PHOTO RETOUCHING Some examples of the many photos that I've worked on. Retouched Photos More retouched and restored pics. ADVERTISING, GRAPHIC DESIGN AND ILLUSTRATION Recent work, including magazine ad, trade show stand and illustration. Recent Website and Logo Design More examples of recent work. MORE GRAPHIC DESIGNERS Introducing other designers and art directors portfolios to The Ad Man. Graphic Design Jobs How to join The Ad Man.

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GEOFF LOUW - FREELANCE DESIGN AND SEARCH ENGINE OPTIMISATION