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A web site design for a youth hostel on South Africa's Wild Coast. It deals with the international youth tourist market. The graphics had to convey a fun and energy, which is what the hostel's guests are looking for. Many (or most ) of the guests look at the site before arriving. So the job was to sell the place to them upfront, and have them arrive in a festive mood, ready to try the activities on offer.
The project included search engine optimisation, to generate extra bookings. It also has a downloadable pdf brochure and map of South Africa with a route planner. These are downloaded each month by people who are planning their holidays. The thinking was that many of them would arrive in South Africa with the maps and brochures printed, having already decided to visit (or at least be aware of) The Coffee Shack at an early stage in their preparations.
Winner of a Webmaster Award (top 2% website.)
"The Coffee Shack site is doing very well on the search engine rankings... and getting us a good amount of bookings."
- Dave Malherbe, Coffee Shack owner.
Click to try these search phrases on GOOGLE:
Backpackers Hostels Africa...
Hostels Africa...
Backpackers Wild Coast...
Hostels Wild Coast...
Backpackers tourism SA...
Wild coast daytrips...
Wild Coast...
Wild Coast accommodation...
Wild Coast tourism...
Backpackers South Africa...
Hostels South Africa...
Camping on the Wild Coast...
Backpackers Coffee Bay...
...and lots of other search terms. At time of writing the website is ranked on Google's first page for over 100,000 searches per month.
This has had a positive impact on the hostel's business. Below are stats for the first 5 months of the site's operation - there was a 300% increase in website visitors and 400% increase in bookings through the site. These figures continue to grow:
HOME PAGE
BOOKINGS PAGE
PRINT-FRIENDLY MAP AND BROCHURE
A backpackers map of South Africa and 1-page brochure were included in the project (click images to download). These are downloaded by people who are still overseas. They were designed to help them plan their holidays.
THE COFFEE SHACK
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GEOFF LOUW
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