GEOFF LOUW - FREELANCE WEB SITE DESIGN

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A web site design for a youth hostel on South Africa's Wild Coast. It deals with the international youth tourist market. The graphics had to convey a fun and energy, which is what the hostel's guests are looking for. Many (or most ) of the guests look at the site before arriving. So the job was to sell the place to them upfront, and have them arrive in a festive mood, ready to try the activities on offer.

The project included search engine optimisation, to generate extra bookings. It also has a downloadable pdf brochure and map of South Africa with a route planner. These are downloaded each month by people who are planning their holidays. The thinking was that many of them would arrive in South Africa with the maps and brochures printed, having already decided to visit (or at least be aware of) The Coffee Shack at an early stage in their preparations.

Winner of a Webmaster Award (top 2% website.)

"The Coffee Shack site is doing very well on the search engine rankings... and getting us a good amount of bookings."
- Dave Malherbe, Coffee Shack owner.

Click to try these search phrases on GOOGLE:

Backpackers Hostels Africa...
Hostels Africa...
Backpackers Wild Coast...
Hostels Wild Coast...
Backpackers tourism SA...
Wild coast daytrips...
Wild Coast...
Wild Coast accommodation...
Wild Coast tourism...
Backpackers South Africa...
Hostels South Africa...
Camping on the Wild Coast...
Backpackers Coffee Bay...

...and lots of other search terms. At time of writing the website is ranked on Google's first page for over 100,000 searches per month.

This has had a positive impact on the hostel's business. Below are stats for the first 5 months of the site's operation - there was a 300% increase in website visitors and 400% increase in bookings through the site. These figures continue to grow:

SEO
HOME PAGE

Search Engine Optimisation
BOOKINGS PAGE

Coffee ShackBackpackers websiteWeb designSiteSurfing siteDesignSearch EngineWeb design

Map design     Downloadable PDF brochure

PRINT-FRIENDLY MAP AND BROCHURE
A backpackers map of South Africa and 1-page brochure were included in the project (click images to download). These are downloaded by people who are still overseas. They were designed to help them plan their holidays.

    WEB SITE DESIGN    

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Navigation widget COFFEE SHACK 1  |  COFFEE SHACK 2  |  SEARCH ENGINE OPTIMISATION RESULTS  |  VIEW THE SITE  |

 

GEOFF LOUW

 ADVERTISING - DESIGN - ILLUSTRATION

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EXPLORE THIS SITE:

  • GRAPHIC DESIGNERS
    My home page, containing an intro and work done as a graphic designer and in advertising agencies.
  • GRAPHIC DESIGNERS PORTFOLIO
    Samples of logo design, trade show stand, corporate invitation and company stationery FREELANCE ILLUSTRATOR
    Vector graphics, airbrushed logos, mural paintings and other work done as a graphic artist.
    • CARTOONISTS
      Animal cartoons and people that I've drawn.
  • CARTOON STRIP
    My comic strip that I do on a more or less regular basis, including an animated Flash film and e book.
  • ADVERTISING AGENCY WORK
    Magazine and newspaper ads done in Above The Line ad agencies in Johannesburg, Cape Town and Mauritius.
    • MORE AD AGENCY STUFF
      More examples of advertising. Includes newspaper ads for companies such as Yamaha and Nestle.
    • ADVERTISING
      This page contains ads done in South Africa. It includes a campaign which was done while working for agencies. Also ads done as a freelance consultant.
  • WEBSITE DESIGNERS PORTFOLIO
    A website which I designed for a youth hostel. The design had Flash animations, brochure and map downloads. A search engine campaign was part of the job.
    • WEB DESIGN
      Advertising banners for the website. Also animated gifs and postcard designs.
    • SEO
      Search Engine Optimization results for the site. This job led to an increase in bookings for the client.
  • WEBSITE DESIGN
    A web design for a South African tourism place. The theme of the back packers is Tolkien-ish. The web graphics had to reflect this. Also includes copy writing and basic search engine optimization.

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