GEOFF LOUW - SEO AND DESIGN

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Fun, fun, fun! That's what it''s all about. Another freelance web design for a youth hostel. This hostel is on SA's Wild Coast. As is usual with the youth travel market, the emphasis is on having a good time. Day trips and adventure activities play a big part of the hostel's business. I had to get this across with graphics, as well as words.

The job included a lot of copy writing. A lot of people see the site after seeing ads in tour guides. Search engines are important though. Keyword research played a big role in optimising the site. It led to the site getting 5 times more visitors than the previous design. This has a big effect in an industry which relies on the internet. Almost all visitors look on the web when deciding where to stay. Brochure sites such as this play an important part.

People had to want to stay there after seeing the site. Fun is the main thing. But the guests also want to learn about SA. A quick audio course in the local language is part of the site. Other extras included maps and brochure.

Also see the mural that I painted at this hostel...

 [  VIEW THE SITE  ]

Tourism web design

I OFFER THE FOLLOWING SERVICES: Professional Graphic Design, Airbrush Art, Business Logo Design
and Cartoons; as well as Page layout, Advertising Campaigns, Brochure Design and Annual Reports.

I've worked mostly with clients from Johannesburg, Cape Town and Durban. But I've done a lot of work through the Internet for clients from all over South Africa. And all over the world too, particularly the USA. I've found that working through email works well. There's less chance of a misunderstanding. Also, it feels good to be in touch with the latest ways of doing things.

Graphic artists don't usually know how to do their own Search Engine Optimisation. They're usually creative thinkers, designers, cartoonists and illustrators. They're into creative ideas and marketing concepts and being talented people. But, due to my backround in advertising agencies, and because I had to get customers somehow, I'm a graphic designer who also knows about online marketing. For instance, this text includes researched keywords such as photo retouching and restoration, and freelancer portfolios. You may have found my portfolio by typing one or more of these words into a search engine. Other keywords include web designers and art directors. Advertising agencies and design companies in South Africa in particular, and the world in general, seem not to put too much emphasis on their websites. Even, paradoxically, website design companies.

However, I think it's something new and important in the world of advertising, especially in today's economy. How are companies going to cut costs, while still keeping high standards? Working online is a solution. It enables them to work with an experienced designer or art director, giving much the same results as expensive ad agencies and design studios. The person who's doing the actual work is the same, but there aren't nearly as many overheads. Such as support staff salaries. I'm one of those who rely on their website's rankings, and it works. So please enjoy my portfolio - and brief me on your project now!

 

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GEOFF LOUW

 ADVERTISING - DESIGN - ILLUSTRATION

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EXPLORE THIS SITE:

  • AD AGENCY
    My home page, containing an intro and work done as a graphic designer and in advertising agencies.
  • GRAPHIC DESIGNERS PORTFOLIO
    Samples of logo design, trade show stand, corporate invitation and company stationery
  • FREELANCE ILLUSTRATOR
    Graphic art and illustration. I started my career in advertising as a storyboard artist. I like drawing, and still do a lot of it.
    • CARTOONISTS
      Animal cartoons and people that I've drawn.
  • CARTOON STRIP
    My comic strip that I do on a more or less regular basis, including an animated Flash film and e book.
  • ADVERTISING AGENCIES WORK
    Magazine and newspaper ads done in Above The Line ad agencies in Johannesburg, Cape Town and Mauritius.
    • ADVERTISING PORTFOLIO
      More examples of advertising. Includes newspaper ads for companies such as Yamaha and Nestle.
    • ADVERTISING CAMPAIGN
      This page contains ads done in South Africa. It includes a campaign which was done while working for agencies. Also ads done as a freelance consultant.
  • WEBSITE DESIGNERS PORTFOLIO
    A website which I designed for a youth hostel. I did this a freelance graphic designer. It had Flash animations, brochure and map downloads. A search engine campaign was part of the job.
    • FREELANCE WEB DESIGN
      Advertising banners for the website. Also animated gifs and postcard designs.
    • SEO
      Search Engine Optimization results for the site.
  • WEBSITE DESIGN
    A web design for a South African tourism place. The theme of the back packers is Tolkien-ish. The web graphics had to reflect this.

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